Head of Marketing

Location: Normanton, West Yorkshire
Working hours: Monday to Friday, 37.5 hours per week

 

About Us


Founded in 1920, BELL Lighting continues to be a family run business with over 100 years of experience manufacturing and distributing Commercial and domestic Lighting. Recognised as one of the UK leading Lighting companies, BELL Lighting is a long-established UK lighting manufacturer and supplier, operating in a highly competitive, trade-led market. Our core values Customer experience, Better Together, Vision and passion encompass a family culture where the personal development, training and wellbeing of the team are paramount within the business.   

 

About the Role


Our Head of Marketing will be responsible for making marketing a scalable profitable growth engine for BELL Lighting. This is a senior marketing leadership role, not a communications or brand-only position, therefore this role may be suited for a current Senior Marketing Manager looking to move into their first Head of role or an existing Head of looking for a new challenge.

This role exists to move BELL from relationship-led, fragmented marketing activity, to a joined-up, data-driven, AI-enabled capability that materially improves the following areas:

  • Revenue quality
  • Customer retention
  • Wholesaler influence
  • Contractor and specifier influence
  • Speed and consistency of execution

The business has strong products, relationships, and pockets of excellent performance, alongside areas of challenges. The Head of Marketing will play a central role in addressing these challenges which include:
  • Growth concentrated in a small number of customers
  • Limited penetration of Tier 2 contractors and specifiers
  • Fragmented technology and data usage
  • Heavy reliance on individual relationships rather than scalable systems
 
Key Responsibilities

1. Commercial growth leadership
  • Own marketing’s contribution to revenue growth, retention, and share of wallet
  • Translate BELL’s business strategy into clear, prioritised marketing programmes
  • Act as a senior commercial partner to Sales, Product, and the Executive Team
  • Ensure marketing activity is focused on impact, not volume

2. Audience-led growth strategy

Own clear strategies for BELL’s priority audiences, including Electrical wholesalers, Contractors, primarily Tier 2 and specifiers and influencers. This includes:
  • Audience prioritisation and segmentation
  • Clear value propositions by segment
  • Distinct messaging, content, and engagement strategies
Ending one-size-fits-all marketing is a core expectation of the role.


3. Contractor and specifier influence at scale
  • Lead BELL’s contractor engagement strategy, moving beyond a small number of direct relationships
  • Use content, education, and tools to:
    • Nudge specification behaviour, encourage repeat usage & reduce perceived risk of choosing BELL
  • Position BELL as a default, low-friction choice under real-world pressure
This is a strategic growth lever, not a tactical activity.


4. Demand generation, nurture, and CRM ownership
  • Own the operation of BELL’s end-to-end marketing funnel (HubSpot-led)
  • Define lifecycle stages, lead definitions, scoring logic, and handover rules with Sales
  • Build scalable nurture programmes for contractors, specifiers, and wholesalers
  • Ensure marketing creates momentum and readiness, not just leads

5. Joining up technology, data, and insight
  • Take ownership of marketing’s role in reducing fragmentation across systems and data
  • Ensure CRM, content, campaigns, and reporting operate as an integrated growth engine
  • Shift Bell from person-dependent execution to system-led consistency
  • Use insight to drive prioritisation, not just reporting

6. Practical adoption of AI
  • Lead the practical use of AI within marketing to improve:
    • Targeting and prioritisation
    • Content relevance and personalisation
    • Speed and efficiency of execution
  • Work with leadership to embed AI as a core capability, not experimentation
  • Focus on commercial application, not technology for its own sake

7. Content as a commercial asset
  • Own BELL’s content strategy and ensure it supports commercial objectives
  • Deliver content that:
    • Teaches customers how to do their jobs better
    • Reduces friction and risk
    • Nudges specification and repeat usage
  • Eliminate low-impact or vanity content
Content should be practical, credible, and respected by trade audiences.


8. Performance measurement and board reporting
  • Own and deliver a focused set of KPIs that clearly link marketing activity to commercial outcomes
  • Provide insight-led reporting to the Executive Team and Board
  • Show how marketing drives:
    • Pipeline quality
    • Customer retention
    • Strategic account growth
  • Bring clarity and challenge, not just dashboards

9. Team leadership and capability building
  • Lead, develop, and focus the marketing team
  • Set clear priorities and eliminate distraction
  • Upskill the team in data-led, B2B trade marketing and AI-enabled execution
  • Build a culture of commercial accountability

10. Raise marketing maturity across the business
  • Act as the internal owner of “what good looks like” in marketing
  • Challenge weak thinking, poor briefs, and low-return activity
  • Drive year-on-year improvement in capability, impact, and confidence
 
Essential
  • Senior B2B marketing management & leadership experience, ideally in Manufacturing, Trade, wholesale, or distribution-led markets (preferred)
  • Proven experience linking marketing activity to commercial outcomes
  • Strong understanding of CRM-led funnel design (HubSpot experience highly desirable), segmentation, prioritisation, and lifecycle marketing
  • Experience working closely with Sales in complex B2B environments
  • Extensive experience developing and implementing marketing strategies aligned to customer needs and business objectives
  • Strong market and competitor analysis capabilities, including converting insights into actionable initiatives
  • Proven ability to collaborate cross-functionally with departments to deliver strategic outcomes
  • Demonstrated leadership experience, with the ability to influence senior stakeholders and lead change
  • Highly driven with a strong work ethic and commitment to achieving excellence
  • Adaptable and market-oriented, with a proactive and flexible approach within a fast-paced work environment
  • Excellent communication and presentation skills, with experience delivering clear, data-driven insights to Directors and leadership
  • Strong customer engagement skills, including building and maintaining relationships with senior stakeholders at key accounts
  • Able to successfully manage large-scale marketing projects and initiatives from concept through execution
  • Display the Company core values at all times
  • Experience influencing contractors, specifiers, or technical buyers
  • Exposure to AI, automation, or advanced analytics in a practical business context
  • Experience scaling marketing impact without proportionally scaling headcount
  • E-Commerce & Amazon marketplace experience
  • Hold a DISC profile that displays you as an Id (Influencer)
 
Benefits
  • 25 days annual leave + bank holidays per year, with an additional day for each year of service, up to 28 days’
  • Free on-site gym, with a free weekly gym class led by a Personal Trainer
  • Annual flu vaccinations available
  • Health Shield scheme after completion of probation
  • Cycle to work scheme after completion of probation
  • Salary sacrifice Electric Car Scheme after 12 months service
  • Free fruit and milk
  • Annual events, such as Family Fun Day and Christmas Party
  • Bi-annual Team building events and allowance with your department
  • Employee of the Month scheme



How to apply

If you are interested in this role, please submit an updated CV to [email protected]. 

 
Disclaimer: The duties and responsibilities described are not a comprehensive list and that additional tasks may be assigned to the employee from time to time.